A fully optimised page does more than just rank — it converts. Run through our 30-point on-page SEO checklist to maximise both your visibility and your conversion rate.
Content Optimization
- Include target keyword in the first 100 words
- Use keyword in at least one H2 heading
- Write compelling title tags (50-60 characters)
- Create unique meta descriptions (150-160 characters)
- Include internal links to relevant pages
- Add external links to authoritative sources
- Use LSI keywords throughout content
- Write at least 1,000 words for important pages
Technical Elements
- Use one H1 tag per page
- Structure content with H2-H6 hierarchy
- Optimize images with alt text
- Compress images for faster loading
- Use descriptive URLs with keywords
- Implement schema markup
- Ensure mobile responsiveness
- Fix broken links
User Experience
- Improve page load speed (under 3 seconds)
- Use short paragraphs (2-3 sentences)
- Include bullet points and lists
- Add relevant images and videos
- Ensure clear call-to-action buttons
- Make text readable (16px+ font size)
- Use sufficient white space
- Include table of contents for long posts
Advanced Optimization
- Add FAQ schema for relevant content
- Implement breadcrumb navigation
- Use canonical tags to avoid duplicate content
- Create XML sitemap
- Optimize for featured snippets
- Include social sharing buttons
Conclusion
On-page SEO is the foundation of your search visibility. Use this checklist for every page you publish, and you'll see steady improvements in both rankings and conversions.